December 2011

Media Contact: Rochelle Rose, PSHH Development Director/Youth Educator Manager, (805) 962-5152 x227
December 2011

Peoples' Delivers 400 Holiday Gifts to 400 Needy Kids with "Stuff the Bus" Project

Santa Claus made his 6th annual “Stuff the Bus” parade ride down State Street in Santa Barbara on Wednesday, December 14, 2011 at 10 a.m. collecting thousands of unwrapped gifts for 400 children from low-income families living at Peoples’ Self-Help Housing’s (PSHH) affordable housing properties from Santa Barbara to Goleta.

Santa travelled in a decorated MTD bus, escorted by the Santa Barbara Police Department’ 1957 Chevy patrol car driven by Officer Adrian Guttierez, and made stops to pick up toys and gift cards at collection boxes locations. This year’s ‘official Santa stops’ were Community West Bank, Marshall’s, Paseo Nuevo Mall, Starbuck’s, and Hotel Santa Barbara.

Project sponsors were Paseo Nuevo Mall/La Cumbre Plaza, Montecito Bank & Trust, Community West Bank, Citrix On-line, Santa Barbara MTD, SB Police Department, Italia Restaurant, Rincon Broadcasting, Santa Barbara News-Press, Ayers Repairs, and others.

Elected officials (including State Assemblyman Das Williams, S.B.City Councilman Frank Hotchkiss, Goleta Mayor Ed Easton), sponsor VIP’s, children, and Peoples’ staff hopped on the bus at Community West Bank at State and Micheltorena Streets. The ride ended 30 minutes later at Peoples’ Ladera Apartments in Westside Santa Barbara where over 40 volunteers will sorted and wrapped the toys and gift cards for 400 children, which were then transported to PSHH affordable rental complexes for distribution to the kids.

Kate Schwab was this year’s chairman of the 6th Annual Stuff the Bus holiday gift campaign. Well-known in the Santa Barbara community, Schwab is Assistant Manager of Marketing & Customer Service at Metropolitan Transit District and was the manager at the downtown Borders for 13 years. She served on the Board of Directors for of the Santa Barbara Downtown Organization for ten years and currently serves as an Ambassador for the Goleta Valley Chamber of Commerce.

“Peoples’ Self-Help Housing’s Stuff the Bus campaign collects and distributes holiday gifts for low-income kids. This is always a challenge, but 2011 was a banner year due to the generosity of the community! For many of these children, these are the only gifts that they receive at this time of year,” stated event chair Kate Schwab.

If you would like donate, contact Monica Scholl at Peoples’ Self-Help Housing, 26 E. Victoria Street, Santa Barbara at (805) 962-5152 x220 or email monicas@pshhc.org.

Peoples' Self-Help Housing provides affordable housing and programs leading to self-sufficiency for low-income families, seniors, and other special needs groups on California's Central Coast. PSHH has developed and now manages over 1,350 affordable rental units in Santa Barbara, San Luis Obispo, and Ventura counties. It has also provided first-time homeownership opportunities for over 1,150 working families. PSHH is the leading affordable housing developer on the Central Coast with offices in Santa Barbara and San Luis Obispo.